PT Malindo Feedmill Tbk took part in the peak celebration of the 189th National Livestock and Animal Health Service Month, organized by the Ministry of Agriculture in collaboration with the Fisheries and Livestock Office of Bogor Regency at Pakansari Stadium, Sunday (21/9). The event carried the theme “Healthy Livestock, Prosperous Farmers, Advanced Indonesia.”

The celebration was attended by government officials, academics, business players, and thousands of enthusiastic visitors who filled the stadium. In his remarks, Deputy Minister of Agriculture, Sudaryono, emphasized that the livestock subsector is a vital part of the National Priority Program Makan Bergizi (Nutritious Food). “I invite all stakeholders to move together in advancing the agriculture and livestock sector,” he said.

Meanwhile, the Director General of Livestock and Animal Health, Agung Suganda, stressed that the Livestock and Animal Health Service Month is not merely a ceremony, but an important momentum to strengthen cross-sector collaboration. This message aligns with PT Malindo Feedmill Tbk’s mission to continuously support government programs in providing nutritious, safe, and affordable food for all Indonesians.

The celebration featured a variety of activities such as healthy heart exercise, free veterinary services, a livestock product exhibition, the Garut sheep contest, educational talk shows, and a symbolic activity of eating eggs, fish, and milk.

At this event, Malindo participated by opening a booth showcasing processed products from PT Malindo Food Delight (MFD) as well as operating the Sunny Chick food truck. MFD displayed a wide range of its flagship products under brands such as SunnyGold, Ciki Wiki, Sobat, and Sohib, offering nuggets, sausages, and karaage. The booth attracted many visitors with exciting promotions and free tasting opportunities. Guests enthusiastically sampled the products, expressed appreciation for the taste, and even purchased items to take home.

Meanwhile, the Sunny Chick food truck was strategically located near the main tent, becoming a highlight especially for families and children who enjoyed various chicken-based menus such as crispy chicken, grilled crispy chicken, and rice boxes.

ILDEX at ICE BSD

At the ILDEX exhibition, Malindo also presented the Sunny Chick Food Truck. Located in the outdoor area of the Indonesia Convention Exhibition (ICE) BSD, the food truck became a main attraction by serving a variety of delicious, healthy, and nutritious chicken dishes.

Visitor enthusiasm was evident from the crowd surrounding Malindo’s food truck. Many exhibition participants—including industry players, students, and the general public—enjoyed Sunny Chick’s menu offerings. The food truck not only provided a direct culinary experience but also served as an effective platform for Malindo to introduce its flagship products to new consumers while strengthening brand awareness.

At ILDEX, visitors also had the opportunity to join various livestock seminars and explore booths featuring farming equipment, veterinary medicines, and feed ingredients.

(Dept PR)